Wednesday brought the debut of Ufficio, in which Love and a small culinary crew did a six-course Italian meal for diners who paid $85 plus tax and tip to check out what Love — who’s best-known for southwestern, or “urban Western,” cuisine — could do with an Italian menu.
This was the first in a series of pop-ups, each of which will focus on a different cuisine and culture. Love said he’s not ready to reveal what the other cuisines are yet, and even he doesn’t quite know when the next round of pop-ups will be — it depends on when he can fit them into his busy schedule.
Love — who tapes his CNBC show Restaurant Startup in Los Angeles, has launched a Lonesome Dove Western Bistro in Austin and is getting ready to open one in Knoxville, and is involved in the Austin Food and Wine Festival — has taken some heat for being so active in cities that aren’t Fort Worth. But he says he’s in Fort Worth and at his restaurants more than a lot of people realize, he’s just not always visible out front.